Wally Sabria

Wally Sabria serves as Senior Vice President at Axis, a leading multicultural marketing agency, where he leads the Digital and Social Media practice group and is responsible for the strategy, concept and development of breakthrough digital campaigns for Fortune 500 clients across a variety of industries.   Since joining Axis, Wally has developed highly successful and award-winning social media campaigns for major client brands, including Unilever, Clorox and MTV Networks. Over his 15 year professional career, Wally has been recognized with many prestigious creative and digital awards. Most recently he was named "Top Digital Media Professional of the Year" (2010) by Portada Magazine.   Previously, Wally worked with Axis' sister agency, Weber Shandwick where he created and launched SocialStudio, a new specialty offering within the agency's global Digital Communications practice group focused on original content creation for the web and its syndication across social media.   Before joining Weber Shandwick and The Axis Agency, Wally founded Raw Media, a boutique creative consultancy assisting communications firms across the country with creative solutions for their client campaigns. He began his career in Miami, at the dawn of the Internet era, developing ground-breaking web destinations for music and media brands, including MTV Latin America.   Fully bilingual in Spanish, he speaks regularly in conferences across the U.S. and Latin America and frequently lectures at UCLA and Cal State University on creative communications and social media topics. He is a graduate of Florida International University with a degree in Mass Communications.  

Senior Vice President, Creative Director at Weber Shandwick

August 2005 - January 2011

President / Creative Director at Raw Media

September 1997 - September 2005

Raw Media is a boutique creative consultancy specializing in visual communications for marketing and PR firms and their client brands. Working as an extension of an agency's existing creative or account planning team, Raw Media provides strategic insights and creative solutions for digital and multicultural campaigns.

Senior Vice President, Digital & Social Media at The Axis Agency

2011

Florida International University

Mass Communications